Educate
AI marketing education
Build confidence and capability across your marketing team.
- AI literacy
- Practical team training
- Prompt engineering
- AI tool proficiency
- Responsible AI adoption
AI marketing enablement & consulting
Make AI work for your marketing.
Your marketing team has more potential. AI can help unlock it.
We help growing consumer businesses turn AI into practical marketing capability through team education, customised workflows and strategic consulting.
Marketing is changing. Is your team keeping up?
AI is changing how businesses research, create, advertise and engage with customers. But access to AI tools doesn’t automatically translate into effective adoption.
Marketing teams need more than another software subscription. They need the knowledge, strategy and practical frameworks to build AI into everyday work.
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Unstructured experimentation
Everyone uses AI differently, with no shared approach and no consistent results.
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Time-consuming processes
Repetitive marketing tasks take time away from strategic work.
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Underused insights
AI’s potential in customer research and analytics goes unexplored.
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No internal capability
Teams lack the knowledge and confidence to adopt AI effectively.
That’s where scale enterprise comes in.
From AI curiosity to marketing capability.
We help businesses move beyond experimentation and build practical AI capability across their marketing. Three kinds of support, each matched to a service.
Implement
Customised AI frameworks
Turn opportunities into practical systems your team can use.
- AI-assisted content workflows
- Advertising and campaign frameworks
- Customer research and insights
- Marketing analytics workflows
- Custom prompt libraries
Optimise
AI growth consulting
Keep your marketing capability evolving as AI does.
- AI opportunity assessments
- Workflow optimisation
- AI tool recommendations
- Strategic consulting
- Team mentorship
Introducing the SCALE Framework.
Our practical approach to bringing AI into your marketing. Five areas where AI can make your team faster, sharper and better informed, so adoption is structured rather than scattered.
Strategy & research
Understand your market and customers faster, and ground your strategy in better evidence.
- Market research
- Competitor analysis
- Customer segmentation
- Customer personas
- Consumer behaviour insights
- Marketing strategy development
For example, summarising hundreds of product reviews into the five themes your customers care about most.
Content & campaigns
Produce more and better content and ad creative, consistently in your brand’s voice.
- Campaign ideation
- Content development
- Advertising copy
- Creative variations
- Social media planning
- Brand voice frameworks
- Campaign workflows
For example, a brand voice guide your team can give any AI tool, so every first draft sounds like you.
Automation & workflows
Find the repetitive work in your week and design simpler, AI-assisted ways to do it.
- Repetitive task identification
- Workflow optimisation
- AI-assisted processes
- Custom assistants
- Marketing administration
- Appropriate automation opportunities
For example, a repeatable process for turning one campaign brief into channel-ready drafts.
Learning & capability
Build lasting AI skills and confidence in your team, not dependence on a consultant.
- AI literacy
- Team confidence
- Prompt engineering
- Tool knowledge
- Responsible AI adoption
- Ongoing team development
For example, a shared prompt library and simple ground rules for what should and shouldn’t go into AI tools.
Evaluation & insights
Turn your performance data and customer feedback into clear next steps.
- Marketing performance analysis
- Campaign reporting
- Customer feedback analysis
- Marketing insights
- Performance interpretation
- Optimisation opportunities
For example, a monthly reporting routine that explains what changed and why, not just the numbers.
The SCALE Framework is a methodology developed by Scale Enterprise.
Built around your business.
Every business has different marketing objectives, resources and capabilities. We start by understanding how your team works today, where the opportunities are and how AI can support your goals.
- 01
Discover
Understand your marketing processes and business objectives.
- 02
Design
Identify opportunities and develop customised AI frameworks.
- 03
Implement
Equip your team with practical tools and workflows.
- 04
Optimise
Keep developing your AI capability as your business grows.
Practical solutions. Real business applications.
Three defined services, each tailored to your business during discovery. Most teams start with the Accelerator.
Recommended starting point
AI Marketing Accelerator
A one-off, tailored workshop that gets your whole team using AI well.
$595 one-off, founding rate
Best for teams introducing AI, or wanting to get more from the tools they already use.
- Pre-workshop discovery questionnaire
- Review of your current marketing processes
- Two-hour tailored training workshop, up to five people
- AI marketing literacy toolkit
- Customised prompt library
- Three marketing workflow templates
- Post-workshop recommendations
AI Marketing Intelligence
A quarterly check-in to keep your AI use current and effective.
$295 per quarterly review, founding rate
Best for teams already using AI who want regular, expert review.
- 60-minute quarterly strategy consultation
- Review of your AI adoption and workflows
- New tool and feature recommendations
- New marketing opportunities identified
- Updated AI marketing recommendations
AI Marketing Partner
Ongoing monthly support to steadily build AI into your marketing.
$650 per month, founding rate
Best for teams that want a consistent strategic partner as they scale.
- Two consulting sessions a month, up to 90 minutes each
- Marketing workflow optimisation
- AI tool recommendations
- One new or improved custom workflow a month
- Monthly progress and opportunity review
- Email support between sessions, replies within two business days
All prices are in Australian dollars. Scope is confirmed in writing for each client before work begins. Technical integration, implementation and custom development beyond the listed deliverables are quoted separately. Need something different? We can discuss a custom engagement during your consultation.
Built for businesses that want to move forward.
We work with Australian consumer businesses of roughly 5 to 50 people, typically with a small marketing team producing content and running campaigns every week. We particularly enjoy working in:
- E-commerce & retail
- Fashion & lifestyle
- Beauty & skincare
- Health & wellness
- Fitness
- Hospitality
- Travel & experiences
- and other customer-facing brands
The bridge between AI technology and marketing execution.
At Scale Enterprise, we believe the value of AI lies in how well a business applies it.
Our approach combines marketing strategy, practical AI education and customised workflow development, so your team builds capability that supports your objectives. We focus on making AI accessible, relevant and useful for the people responsible for marketing performance.
Our goal is simple: help businesses understand what’s possible, find where AI creates value and equip their teams to make it happen.
Photo
[Founder name]
Founder, Scale Enterprise
[Two or three sentences in your own words: your background in sales, account management and business development, why you started Scale Enterprise, and how you like to work with clients.]
Questions, answered.
Who do you work with?
Australian small and medium-sized consumer businesses, usually with 5 to 50 employees and a marketing team of two to ten people. We often work with e-commerce, fashion, beauty, wellness, fitness, hospitality and travel brands, but any customer-facing business that markets itself actively is a good fit.
Do we need prior AI experience?
No. We start wherever your team is. Some clients have never used AI at work; others use it daily but inconsistently. The discovery questionnaire helps us pitch everything at the right level.
Which AI tools do you work with?
Mainly widely available tools such as ChatGPT, Claude, Gemini and Canva’s AI features, alongside AI research and analysis tools. We recommend tools based on what fits your team, budget and existing software. We don’t resell software subscriptions.
Is this just AI training?
Training is part of it, but the aim is lasting capability. We tailor every engagement to your marketing, then leave your team with practical resources, like prompt libraries and workflow templates, and ongoing guidance if you want it.
Can you customise training for our business?
Yes, every workshop is. Before the session we review your current processes and goals, and the examples, prompts and workflows we use are built around your brand, channels and customers.
Do you provide ongoing consulting?
Yes. AI Marketing Intelligence is a quarterly review, and AI Marketing Partner is monthly support with two sessions, a new or improved workflow each month and email support between sessions. Both are scoped in writing so you know exactly what’s included.
How do we get started?
Book a free 20–30 minute AI Marketing Opportunity Consultation. We’ll talk through your marketing goals, how your team uses AI today and where the biggest opportunities are, then recommend a service if one fits. There’s no obligation, and the call isn’t a full strategy or implementation project.
Let’s explore what AI could do for your business.
Whether you’re just starting to explore AI or want your marketing team to use it better, we’d love to understand your goals.
Book a complimentary AI Marketing Opportunity Consultation, a 20–30 minute conversation about the opportunities in your marketing.
- 20–30 minutes, by video call
- No obligation and no sales pressure
- Specific to your business, not a generic pitch
Get in touch
Tell us a little about your business and we’ll reply within two business days to arrange a time.